How To Calculate Engagement Rate On Instagram?
Engagement on social media is the most crucial factor to judge your influence on Instagram. It tells about the quality of your content properly. Most people consider engagement based on the number of followers, but it is not the right way.
You can notice many profiles with a small number of followers but engaging a large audience. People not only like and comment on their posts but also share them, and this also helps to get Instagram followers. On the other hand, you also observe accounts with thousands of followers and likes only in dozens.
As a result, we can say that the calculation of engagement gives a realistic assessment of your profile, either growing or failing to attract the audience.
Why Is It Important To Measure Engagement Rate?
Social media presence does not depend on followers; if you are posting content and your followers, just ignore it. This is not a good sign. If you have lots of followers with very low engagement, it indicates that your content is not according to your audience’s taste.
Here you need to work on it or try something new. So measuring the engagement rate on Instagram helps you to evaluate your direction either you are on the right track or need to try something new.
How to Calculate?
There are different formulas you can use to measure the engagement rate of your Instagram account.
1. Engagement and Followers
For this, you need to add the number of likes and comments of a post and then divide it with the number of followers and multiply it by 100. This is just a matter of 2 minutes.
Engagement rate = no. of comments + no. of likes / no. of followers x 100
All required data is available publicly. You can use this method for comparative analysis with other competitors.
2. Engagement and Impressions
The second option is simple, but here we replace no. of followers from no. of impressions mentioned in your insight.
Engagement rate = no. of comments + no. of likes / no. of impressions x 100
This method is more accurate than the previous one because it tells the ratio of people who saw this and the people who actually respond. In addition, its result defines the engaging power of your post.
3. True Engagement And Impression
This formula actually gives an actual engagement rate. It is almost like the previous formula with the addition of no. of save.
Engagement rate = no. of comments + no. of likes + no. of saves / no. of impressions x 100
4. Engagement Rate Calculator
Using formulas for so many posts is time-consuming, but many free tools in the market measure this in seconds. You add data, and it gives accurate results.
What Is A Good Engagement Rate?
According to social media experts, the engagement rate is between 1% to 5%. No doubt, as you gain followers, it gets tough to achieve a higher engagement rate.
Now you know it, and you can choose which formula is best according to your profile type.